Brand Story

The design team created the brand Labou as a tribute to the people who started in the mud and decided to turn their circumstances into a masterpiece. Labou is for the people who know what it means to work hard with what others would consider dirt and turn it into Diamond. Labou is a high end street wear Brand paying homage to the children raised in the late 90’s & early 2000’s. Wearing the Labou brand will inspire confidence and strength wherever you go.

Labou was Founded in New York City one of the mecca’s of fashion. Being New York Born and Bred Labou Brand understands the struggle of rising from the mud and making it to the top. Labou is for the ones who know that being in the mud is just a training ground for achieving your goals.

Everyone has their own journey, but will you let the mud define you?